LG 77" OLED evo C3 4K Smart TV with Magic remote, HDR, WebOS, 2023 (OLED77C36LA)

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The Trailblazer of a Definitive Decade.<br />What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2,3,4, so lifelike, you feel like you're in the scene. Spectacular sound5 that amplifies the realism of anything you watch. And advanced technology1 that's constantly evolving and refining how you experience TV.</p>\r\n<p><br />α9 AI Processor 4K Gen6<br />A Decade of Evolution at Its Core<br />Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.</p>\r\n<p><br />Brightness Booster<br />Behold Even Brighter OLED<br />LG OLED's iconic self-lit pixels shine brighter2,3 than before with the Light Boosting Alogirthm4, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.</p>\r\n<p><br />Synergy Bracket<br />Screen and speakers in harmony<br />Designed specifically for LG OLED C35, the bracket fits seamlessly to your TV, whether mounted to the wall or placed on a stand. As well as being a sleek match for your interiors, it pushes the Triple Up-Firing Speakers to reach their peak potential.</p>\r\n<p><br />TV and Soundbar in Harmony<br />Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.</p>\r\n<p><br />SELF-LIT OLED<br />No Backlight Necessary<br />Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.</p>\r\n<p><br />webOS 23 new Home<br />Tailored to Your Liking<br />From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.</p>\r\n<p><br />My Profile<br />Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.<br />A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile.</p>\r\n<p><br />Spellbinding Cinema<br />Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.</p>\r\n<p><br />Ultimate Gaming<br />Embark on Epic Gaming Adventures<br />Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.</p>\r\n<p><br />Game Dashboard &amp; Optimizer<br />Game Settings at a Glance<br />Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.</p>\r\n<p><br />Cloud Gaming<br />A World of Games to Play<br />Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.</p>\r\n<p><br />The Sports Sensation<br />The Only Match for Games That Take Your Breath Away<br />Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. 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